EQUALITY
innovation
We apply innovation methodologies to DEBIAS and advance the tech industry
Our Mission \\\
To advance gender equality in Tech and ensure that women are equal partners in shaping the future.
What We Do \\\
Drive change in organizational
culture via two key initiatives:
> Gender Equity in Tech, (GET) Index
> Debias Method and Toolkit for Organizations
Women in Tech The Hard Truths
33%
Women in the
tech industry in Israel
19%
Pay gap
18%
Women in tech
positions in Israel
4%
Women CEOs
7%
Investment in
female founders
21%
Women in tech jobs
Facebook, Apple, Google, Microsoft
Sources: European Commission's Women in Digital Scoreboard; High-Tech Human Capital Report 2019, Israel Innovation Authority; 2020 Key Findings and Insights, Anita B.org
Organizational Accountability
Unconscious gender bias* in the workplace remains a significant barrier to women’s career advancement, makes it harder for women to get hired and promoted, negatively impacts their day-to-day work experiences, and ultimately prevents organizations from achieving their full potential. Gender equality isn’t just about ethics - it makes companies more creative, more innovative, and more profitable.
*Unconscious gender bias is defined as unintentional and automatic mental associations based on gender, stemming from traditions, norms, values, culture and/or experience.
Common Bias Types
Likeability Bias
Maternal Bias
Performance Bias
Affinity Bias
Double Discrimination
Attribution Bias
Myth
In performance reviews all employees receive the same feedback on personal style such as “You can sometimes be abrasive."
Reality
66% of women receive this type of personal feedback while only 1% of men do.
Kieran Snyder, “The Abrasiveness Trap: High-Achieving Men and Women Are Described Differently in Reviews,” Fortune, August 26, 2014
DEBIAS Method \\\
​
We apply agile creative problem-solving methodologies and micro-interventions to identify, evaluate, and change organizations’ culture and decision-making practices. Change by design challenges implicit biases at play and creates equity for all stakeholders.
Research & Mapping
Leadership Sprint
Identifying Pipeline Holes & Unconscious Biases
Practice & Procedure
Design
Agile Interventions
Measuring Impact
Existing Procedures and Practices
Gender Equality Canvas
Listening Tour
Observations
In-Depth Interviews
Survey Design
Data Analysis
AI Language Analysis
System Acupuncture
Best Practice Design
Priorities and Focus
Resources and ROIs
Implementing
Testing
Tweaking
Short Term and Long Term
Goals and KPIs
Our Services \\\
​